About Me
Connecting people. Building trust. Making partnerships happen.
Great marketing and successful PR stem from deep understanding – whether on stage, behind the brand, or in front of the camera.
I work where brands, artists, and creators intersect. For years, I have been guiding individuals and companies in turning contacts into relevant, long-term partnerships.
Experience meets mindset.
Bringing brands and creative minds together takes more than an Excel sheet full of reach metrics. It requires understanding how music ticks, how artists breathe, and why credibility is the only currency that truly matters.
20 years of craftsmanship – from print to the early days of the web
I learned my trade in print journalism. I was a social media manager back when Facebook didn’t have ads yet, and before that, I learned what community and real dialogue meant in the early online messageboards.
From content strategy to direct artist relations
As a content strategist for start-ups and agencies, I learned how brands tick. At almost 40, I took the logical next step: joining Austrian Audio as Artist Relations Manager, right at the intersection with international musicians and creative minds.
Against interchangeability in the digital space
I have seen too many great artists burned by mismatched brands—just for a quick deal. That hurts to watch because it permanently damages community trust. My goal is to bridge the gap: finding commercial partners who respect artistic integrity rather than diluting it.
Not every brand needs the biggest creator. Not every artist needs the next collaboration. What counts is the exact and genuine fit.
How I work.
Four principles that drive every collaboration.
Direct.
Clear communication without fluff or empty promises.
Personal.
Individual support instead of anonymous agency processing.
Discreet.
Sensitive handling of projects, talent, and confidential data.
Reliable.
Handshake quality you can genuinely count on.
Let’s talk.
Whether company, creator, or artist – I look forward to hearing your story.
Discuss a project